Open Up To Mail is a campaign promoting the creativity, success and effectiveness of direct mail. An awareness campaign, if you like, calling all designers, agencies, marketers and interested people to be re-inspired by the power of direct mail. It’s touchy, it’s feely and it delivers results. It can be bespoke and highly customised or it can be personalised with meaning, direct mail is one of the hardest working channels around and is on the increase as brands explore it’s strengths.
The Open Up To Mail campaign is funded by The Real Media Collective a coalition of industry members who want to yell from the rafters about the success of direct mail and how we are only limited by our imaginations. Check out our Supporters page to learn more about our contributors and sponsors.
Get in touch, send us a letter (we’ll read it!) or do the same old same old and email away
Sales increased by 13.5% – 11% higher than the planned sales goal
87% redeemed the offer of their Kit Kat Chunky
DANISH CANCER CAMPAIGN
Response rates: Email – 12% Direct Mail – 29%
£387,685 incremental revenue
A 56% uplift of donation on the previous year
11.4% Conversation rate
Produced $360M revenue growth
24% increase in web traffic
The campaign exceeded sales targets by 30%
14% uplift in sales
Abandoned carts reduced by 14%
We are limited only by our imaginations and our Agency supporters are kicking goals with their strategic and creative thinking for direct mail and marketing campaigns. This month we are celebrating ActionWords, who are well known for their creative genius.
ActionWords is a Melbourne based marketing agency focused on key content and using language as the connector to inspire and engage your customers. To bring your direct marketing campaign to life look no further than ActionWords to shape your messaging. www.actionwords.com.au
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