Open Up To Mail is a campaign promoting the creativity, success and effectiveness of direct mail. An awareness campaign, if you like, calling all designers, agencies, marketers and interested people to be re-inspired by the power of direct mail. It’s touchy, it’s feely and it delivers results. It can be bespoke and highly customised or it can be personalised with meaning, direct mail is one of the hardest working channels around and is on the increase as brands explore it’s strengths.

The Open Up To Mail campaign is funded by The Real Media Collective a coalition of industry members who want to yell from the rafters about the success of direct mail and how we are only limited by our imaginations. Check out our Supporters page to learn more about our contributors and sponsors.

Get in touch, send us a letter (we’ll read it!) or do the same old same old and email away

IKEA

Sales increased by 13.5% – 11% higher than the planned sales goal

GOOGLE

95% engagement

KITKAT

87% redeemed the offer of their Kit Kat Chunky

DANISH CANCER CAMPAIGN

Response rates: Email – 12% Direct Mail – 29%

COSTA COFFEE

£387,685 incremental revenue

ALDER HEY

A 56% uplift of donation on the previous year

BT

11.4% Conversation rate

COLRUYT

Produced $360M revenue growth

CRIMESTOPPERS

24% increase in web traffic

EDF ENERGY

The campaign exceeded sales targets by 30%

FIBRECORE

14% uplift in sales

JD WILLIAMS

Abandoned carts reduced by 14%

DMM

DMM is an industry leader providing multi-channel communication solutions tailored to the needs of individual businesses across Australia. We partner with our clients so that we understand their objectives and the unique challenges that they face, and ensure we provide a solution that is spot on for their business and customers. We continue to discover the latest technologies and trends from across the world, so that we can share the opportunities and benefits with our clients. Our highly skilled technical team work closely with clients to develop unique and innovative solutions, that can be customised to the requirements of each business.

ActionWords

We are limited only by our imaginations and our Agency supporters are kicking goals with their strategic and creative thinking for direct mail and marketing campaigns. This month we are celebrating ActionWords, who are well known for their creative genius.

ActionWords is  a Melbourne based marketing agency focused on key content and using language as the connector to inspire and engage your customers. To bring your direct marketing campaign to life look no further than ActionWords to shape your messaging. www.actionwords.com.au

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